by Ruth Eglash* | JPost.com | December 4, 2011
Ads by Immigrant Absorption Ministry receive harsh criticism from US Jewish media pundits.
Prime Minister Binyamin Netanyahu on Friday canceled an ad campaign by the Immigrant Absorption Ministry aimed at convincing Israelis living abroad to return home after it received harsh criticism from US Jewish media pundits.
Launched in September with approval from Immigrant Absorption Minister Sofa Landver, the campaign – which includes a series of billboards in several US cities and three commercials on TV channels popular with Israeli expats – sends a central message that the longer Israelis spend away from their homeland, the more chance there is of them losing their Israeli/Jewish identity.
Netanyahu’s spokesman Mark Regev said Netanyahu put a halt to the campaign when he became aware that it was deemed offensive by American Jews.
“We are very sensitive to the concerns of the Jewish community, and when we understood that they had problems and concerns about the videos, the prime minister said to suspend the campaign,” Regev said.
JTA quoted a statement by Michael Oren, the ambassador to the United States, who said that “the Ministry of Immigrant Absorption’s campaign clearly did not take into account American Jewish sensibilities, and we regret any offense it caused.”While two of the three commercials suggesting that the next generation of Israelis would not speak Hebrew or recognize certain Jewish holidays were deemed mildly acceptable, critics including a broad spectrum of writers such as Jeffrey Goldberg in The Atlantic; Jonathan S. Tobin in Commentary; Politico’s Ben Smith; and Shmuel Rosner in the Jewish Journal, said it was the third video that represented an affront on US Jewry.
That clip highlights the plight of a young Israeli woman trying to commemorate Remembrance Day for the Fallen of Israel’s Wars but failing to adequately explain its significance to her partner.
Many of the critics assumed him to be an American Jew.
The ad’s tagline reads: “They will always remember Israel but their partners might not always understand; Help them to come back.”
The Jewish Channel, which initially highlighted the disturbing angle in these commercials, called it a “semi-covert national campaign” and suggested that the ministry had failed to differentiate between marrying an American Jew and an American non-Jew.
Jonathan S. Tobin, writing in Commentary, pointed out: “It’s one thing for Israel to try and convince expats to come home lest they assimilate into a foreign culture. It’s quite another to send a message that hooking up with an American Jew will cause them to lose their secular Israeli identity. It’s true that many expats view themselves more as Israelis rather than Jews and fear losing their connection with the Hebrew language and the secular culture of the state more than ties with their nominal religion.
“But a message that seems to reinforce the notion that Israelis and American Jews have nothing in common runs contrary to the whole concept of Zionism, let alone traditional Judaism, and not to mention the political needs of a country that relies heavily on American Jewish support.”
Goldberg, whose blog post on the Atlantic website caused the most waves online, called the campaign “chutzpadik.”
“The idea, communicated in these ads, that America is no place for a proper Jew, and that a Jew who is concerned about the Jewish future should live in Israel, is archaic,” he wrote.
“The message is: Dear American Jews, thank you for lobbying for American defense aid (and what a great show you put on at the AIPAC convention every year!) but, please, stay away from our sons and daughters,” he added.
In its response, the Immigrant Absorption Ministry said that it had conducted widespread research into the issues that would encourage Israelis living abroad to return home and said that at no point did it consider turning its attention to the American Jewish community.
“The comments we have been hearing in the last few days that the Israeli government is trying to interfere with the personal choices of Jews in the US, have no basis in reality,” a ministry spokesman said.
“The ministry greatly admires the American Jewish community and recognizes its strong connection with Israel. The ministry respects the right of everyone to make personal choices.”
The spokesman said that since the campaign was launched in May 2010, some 14,000 Israeli expats have returned home, most of them enticed by a basket of fiscal benefits and tax breaks. He said that the current campaign had garnered more than 155,000 views on the ministry’s website.
“This debate only reinforces the position of the Jewish Agency that in open societies, a strong Jewish identity and identification with the core values of Israel is a precondition for making aliya or returning to Israel,” Jewish Agency for Israel Chairman Natan Sharansky said. “It is also a precondition for strong and vital Jewish communities and for their future leadership. We depend upon each other, and there should be no room for paternalism in our relationship.”
While the debate continued in the US, veteran immigrants also weighed in.
“I get what Goldberg is saying and I see his perspective, but I think he is taking it personally and people are reading into this campaign something that is not really there,” said Laura Ben-David, a blogger, writer and author of Moving Up: An Aliyah Journal.
She wrote on her blog: “Israel is not, as Goldberg suggests, showing contempt for American Jews. Nor for America or any Americans. The ministry is simply telling it like it is – take it as you wish. If you’re a Jewish Israeli and you leave Israel, something WILL get lost. Maybe now, maybe next generation, but it will happen.”
Ben-David told The Jerusalem Post, “I left America, but I still have a tremendous amount of love for America, but my children, some who were born there and some who were born here, do not get any meaning out of American customs such as eating turkey for Thanksgiving.”
Asked whether she thought the ads, as Goldberg and other US Jews have pointed out, only divide US and Israeli Jews, Ben- David said: “Clearly it has because people have reacted in this way, however I don’t think that it had to happen.
“I tried to put myself into the minds of everyone and it does seem to me that the more people are separated from their Judaism and Israel, the more offended they are by this campaign.”
*Herb Keinon contributed to this report.
Source: http://www.jpost.com/JewishWorld/JewishNews/Article.aspx?id=248003

An Ominous Reckoning
by Robert S Wistrich | JPost.com | November 7, 2011
The anniversary of Kristallnacht should serve as an opportunity for the West to wake up to the rampant anti-Semitism engulfing the Arab world.
Seventy-three years ago, on November 9, 1938, the murderous Nazi onslaught against the German Jews began with a nation-wide pogrom that smashed the fabric of their existence. Known euphemistically as Kristallnacht (“Crystal Night”), this state-organized orgy of violence happened in peacetime. It involved the systematic burning of hundreds of synagogues, the destruction of approximately 7,500 Jewish businesses, the murder of nearly 100 Jews, and the deportation of another 30,000 male Jews to German concentration camps.
It was a crucial turning-point in Hitler’s “war against the Jews,” a major signpost on the road leading to World War II, which Nazi Germany would initiate less than a year later.
Nazi propaganda, already then, openly warned about the imminent annihilation of Jewry through “fire and sword,” though few in the West took these threats too seriously.
Today, there is no immediate danger of a new Kristallnacht in the Western world, although levels of anti-Semitism (hiding under the more acceptable mask of hostility towards Israel) have reached levels unprecedented since 1945. But in the Middle East, the hatred of Jews burns much more fiercely – both in Iran and in the Arab world.
Even more sobering is the fact that the sickening anti- Jewish racism in Iran and the Arab world is nourished by so many Arab theologians, intellectuals, journalists, artists (See Image), deans of university faculties and so-called academic “experts.” In other words, the raw, primitive, street-hatred of the Jews has cultural and intellectual legitimacy among the educated elites, as it once did in Nazi Germany.
Islamist anti-Semitism, in particular, is soaked in some of the most inflammatory motifs that made the Kristallnacht atrocities possible in Nazi Germany and only three years later provided the rationale for the mass murder of European Jewry.
For example, there is the pervasive exploitation in Arabic of The Protocols of the Elders of Zion, with its insistence on the reality of the “Jewish conspiracy for world domination”; there is a revival of the medieval Christian blood-libel against Jews, transplanted from Europe to the contemporary Arab-Muslim Middle East; and the mass diffusion of stereotypes about the Jews as cruel, treacherous and bloodthirsty colonialists seeking to destroy the identity and beliefs of the Muslim peoples.
To this, one must add the slanderous but widely popular identification of Zionism with Nazism and apartheid and the “ethnic cleansing” of Palestinians – a Goebbels-like propaganda lie that has also found a growing audience in the West.
However contradictory it may appear to some, the Zionismis- Nazism fabrication co-exists in the Middle East today with Holocaust denial on a broad scale. Indeed, in Ahmadinejad’s Iran, Holocaust denial has become a state-sponsored weapon in the regime’s efforts to win over the Arab street and indoctrinate its own people with anti-Jewish toxins.
THE INCREASINGLY entrenched anti-Semitism in the Arab world has not, unfortunately, been diminished by the “Arab Spring.” Earlier this year, Sheikh Yusuf al- Qaradawi, one of the most authoritative religious leaders of the Sunni Arab world (and especially esteemed by the Muslim Brotherhood), told a million Egyptians assembled in Tahrir Square that he hoped their mission would be to complete Hitler’s work. Al- Qaradawi, an immensely popular cleric, publicly insisted that the esteemed German Führer had been sent by Allah as a “divine punishment for the Jews.” Not long before, CBS’s foreign correspondent Lara Logan had been sexually assaulted and brutalized in the heart of Cairo by a mob of Egyptian men screaming “Jew, Jew, Jew.” Logan is not, in fact, Jewish. But this aspect of her ordeal was, typically enough, very much downplayed by both the American and European media.
There has indeed been very little appetite in the West for reporting on the Jew-hatred that saturates the Arab world. Arab nations (not least, the Palestinians) are never held to the standard expected of the rest of the world when it comes to racism, sexism or Judeophobia.
Hence, precious little reference is made to the genocidal anti-Semitism that runs through the “Sacred Covenant” of the Palestinian Hamas, any more than the West was unduly concerned with Haj Amin al-Husseini’s role in the Holocaust of European Jewry. Haj Amin, a Hitlerian anti-Semite if ever there was one, dominated the Palestinian Arab national movement for nearly forty years, leaving a legacy of hatred that would poison the Middle East for decades.
The Arab demonization and delegitimization of the Jewish state has continued uninterruptedly since 1948. It has yet to be challenged by the Arab revolutions of 2011. The leader of the Palestinian Authority, Mahmoud Abbas, did nothing to improve the atmosphere by his recent denial at the UN that the Jews are a people with a profound historic connection to the land of Israel. His negation of Israel’s most basic rights and Jewish identity is of a piece with his brazenly racist insistence that the new PalestinianState should be “Jew-free.”
Nothing that has happened thus far in Egypt, Libya, and Tunisia – where the Islamic movements have emerged greatly strengthened – leads me to believe that Arab anti- Semitism has been significantly weakened. The bogeyman of the “world Zionist conspiracy” is, unfortunately, still with us. Arab tyrants (as in Syria) continue to use it as an “opium for the masses,” but it also has powerful roots in popular Arab culture as well as in political Islam.
Over seven decades ago, Kristallnacht was an unmistakable warning to the rest of Europe as to where “eliminationist anti-Semitism” would lead. It went largely unheeded. Millions of non-Jews as well as twothirds of European Jewry would pay the ultimate price for this blindness. As Iran moves towards acquiring nuclear weapons and vows to annihilate Israel, will history repeat itself? Will the West remain silent? For Israel, the moment of reckoning comes closer by the day.
The writer is the director of the Vidal Sassoon International Center for the Study of Antisemitism (SICSA) at the Hebrew University of Jerusalem and author of A Lethal Obsession: Antisemitism from Antiquity to the Global Jihad (Random House, 2010).
Source: http://www.jpost.com/Opinion/Op-EdContributors/Article.aspx?id=244737
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